Balancing personalisation with customer comfort levels is Indian marketers' priority: Salesforce research - Saralmontech - Easy And Simple Tech - Simplified!

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Balancing personalisation with customer comfort levels is Indian marketers' priority: Salesforce research

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In its eighth annual State of Marketing report, Salesforce, the global leader in CRM, found that Indian marketers believe their work is providing more value, despite challenges such as a difficult economy and labor issues. The report also discusses how marketers are dealing with changes in privacy regulations and managing more data sources.

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