How to Improve Google AdSense Clickthrough Rate

Are you having trouble with your AdSense click-through rate? AdSense Clickthrough rate is the percentage of impressions that lead to a click. The decrease in CTR may be due to a site design that has not been optimized or poor targeting. Today we will talk about five steps you can take to improve your CTR. 

Improve Google AdSense Clickthrough Rate

Step1

visibility, and active view. Active View Visual is a useful metric to find out how many ads your viewers have actually seen. Review the ad size report with the selected Active View metrics to improve your ad placement. 

Step2

compare the platforms in the report. Users accessing your site from Separate devices may have Separate revenue trends. When analyzing your report, click on the platforms to understand the driver. For example, just a drop on mobile may indicate bad ad implementation. You should note that changing the layout of your site can also affect Adsense CTR. Make sure your site is optimized for mobile advertising, constantly switching to responsive ad units. You can compare ad units between specific platforms by adding platforms as secondary breakdowns in the report, which will give you more insight. 

Step 3 

check for confirmed clicks. If your CTR increases sharply on mobile, your site may be affected by confirmed clicks. This is when our system determines that ads on the affected sites are generating involuntary clicks on mobile. By launching the second click, we let the user know that they want to see the advertised page. You can learn more about confirmed clicks from the article described in this video. 

Step 4

Review Your Implementation. Review recent changes to ad positions in your top five ad units. Also check your AdSense ad code, especially if you modify it because it will affect your ad serving and therefore your earnings. 

Step 5

Check your account for crawler errors. If AdSense crawlers can't crawl your site, we'll be unable to match relevant ads to your pages. Last but not least, be sure to watch our optimization video. In short, we've shared five steps that will help you understand why your CTR is declining.

I hope you understand. If you like the article, don't forget to like, share and comment. I am motivated by your likes and shares to write a better article.

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